What should the marketing department focus on in the coming time?

Since existing promotion methods are constantly evolving, marketers have to develop their core skills. New tools appear at the speed of light, and knowing how to use new technologies, how to evaluate results, and fully integrate them into the workflow is a new superpower that strengthens the growth rate. Let’s consider the most important skills that can be used to improve the effectiveness of a marketer’s work.

Investing in management skills

Communication channels should work to the fullest when business needs this. A well-thought-out plan is based on SMART goals. If you don’t have it, then it’s time to act. If the marketer is not able to measure the results obtained, this can lead to a decrease in the effectiveness of marketing. Ask yourself what you are planning to spend your budget and your time on?

A reasonable goal should be set up for any marketing channel so that you can quickly assess the productivity of your actions on a daily or weekly basis. If this is not done, how can you be sure that the actions are within the scope of the marketing plan?

Prioritize usability and conversion

Usability is often seen as an area of ​​expertise that is affected once when a company creates a new website and then ignores it. This is a huge mistake. If your goal is to grow your business, you need to put your website usability and conversion rate optimization at the center of internet marketing. Most inexperienced marketers are afraid to do this mainly because it requires a new level of self-awareness that they do not want to strive for. Admitting your mistakes in Internet marketing is a challenge, but this internal position can have tremendous benefits in the future.

Small improvements in the design of individual pages of the site and the usability can lead to significant changes in the final results. Let’s say you spot an issue on a key site landing page or in a prospect signup form. As you make some changes, you notice that the conversion rate increases from 0.5% to 1%. Half a percent is not that much, but count yourself. You just doubled the results on this page. The traffic is the same, the costs of contextual advertising have not increased, but the results for the business have changed dramatically.

Redefine your content marketing strategy

Nowadays, content marketing is often ignored. A lot of content published content is just copied. Don’t repeat this mistake – raise your page to the next level. We must try to create something new and attractive. Try to be creative! Ask yourself when you ranked your top-performing content on organic search and social media the last time? Find it difficult to answer? You should constantly monitor your content marketing success and look for ways to make your posts as visible as possible.

Analyze your target audience, talk to your customers. Get an idea of ​​what worries them and what they are looking for to solve their problems. Most people spend their time on the Internet looking for the information they need. Seeing publications, they ask themselves the same question: “Do I need this?” Your task is to find the answer to their questions and explain the solutions.